What a YEAR…

What a YEAR it has been. We launched just over a year and are still feeling just so excited for what the future holds. 

For those wondering: Girl Gang started when our founder, Morgan Sandlin, was busy writing a business plan for a completely different business idea. When she realized how disconnected she was from the Atlanta creative world, she started an Instagram account to get looped in. 

What started as a way to connect the entrepreneurial spirits of Atlanta has taken on an entirely new identity. The Girl Gang is a collaborative platform meant to inspire and encourage women in every aspect of life. What makes us different you say? We’re not only for the entrepreneur, we’re for every girl. 

Read more About Us

Since our inception in July 2017 and the launch of our membership feature in February 2018, our community has grown to over 550+ inspiring women. Our digital platform has grown to over 17k women-friendly followers and our events have been attended by over 1,000 women. 

Needless to say, we’ve filled a niche and we have no plans of stopping anytime soon.

From The Founder

Because we think everything we do and say should have relevance, Morgan has added her key takeaways from ONE YEAR as a start-up founder:

1. It’s going to be HARD.

Now, you hear this all the time. Everyone always says “running your own business is tough”, but I don’t know if you really understand this until you dive into running a business of your own. At least I didn’t!

For me, the best advice I can give you is to work at your max capacity for one year. After one year, you can reevaluate everything. For us, that meant hiring a new full-time Community Lead (hi Maddy Haller!), for others that might mean restructuring your business model. That first year may be brutal – and trust me, it was sometimes! Working at 11 pm on a Friday night isn’t exactly a normal 24 year old’s dream life, but I knew what I

had committed to – one year of a “whatever it takes” mindset. And to be fair, I still have that mindset, but I also learned that my lifestyle wasn’t going to be sustainable for years and years to come. 

So, yes, it’s going to be tough, but it’s also going to be worth it. You’ll grow a lot as a person and, if you’re truly passionate about it, you’ll never regret trying your best. 

2.  Outsource things you hate! 

This was a big one for me. I felt like I could do it all. I also felt like outsourcing some projects (like finances) would cost an arm and a leg. Turns out, it doesn’t always break the bank. And if it takes a little bit of stress of your plate, it’s worth every penny. 

3. Make true friends in your industry

For me this was easy, because we built a community just for this! But it’s true, surrounding yourself by people who can relate or even contribute to your business is a key to success. It truly makes me you feel less alone and more motivated in the crazy start-up process.

Side note: don’t forget that you LOVE your friends who don’t have their own businesses. Make time for them! Don’t work 24/7 at the cost of friendships and relationships. 

3. Work. Out.

Still trying to master this one. My “whatever it takes” mindset sometimes meant choosing an extra hour of work over an hour in Spin. Honestly, that’s the end of this advice, just do it. And bring me with you so I go too.

4. Get out of the house

When you own your own business, it’s your baby and your life. That basically means work never ends. This is a newer realization as we recently moved into a co-working space and would never go back to WFH life. Ever since making this change, my home has started feeling like a home again. Watching Netflix at night has turned into actually watching Netflix instead of a slight distraction from my laptop screen. Not ready for an office yet? Coffee shops! Coffee shops! Coffee shops!

5. Find someone to talk strategy with

Not ready for an employee or intern? Is your mom sick of hearing from you 20 times a day? You HAVE to find someone to strategize with. You need to bounce ideas off other people. Of course, Girl Gang is a great place to meet these people. But you can also look into a business coach or mentor. There are plenty – we even have a few in our membership!

Most of all, enjoy it. Because, if you don’t, why bother?


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